Case Study: Purrfect Pawz Pet Care
Purrfect Pawz Pet Care is a specialised in-home cat-sitting service dedicated to providing personalised care for feline friends. With a loyal customer base and a strong reputation for reliability, the business needed a robust online presence to attract new clients and streamline service inquiries.
Challenge
The client faced a major setback when their original website was deleted due to a lapsed domain renewal. Compounding the issue, they no longer had access to the email or password associated with the original domain provider, resulting in permanent data loss. Without a website, potential customers couldn’t easily find or contact the business, risking revenue loss and reduced visibility.
Results
Our efforts produced significant, measurable improvements:
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+67% Monthly Website Visitors: Increased online traffic thanks to SEO and an optimized web presence.
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204 Monthly Profile Views: Consistent visibility on Google Maps and search results.
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+33% Call Increase: Direct customer inquiries through phone calls rose by over a third.
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High Google Rankings: The business now ranks prominently on Google, boosting brand visibility.
Solution
We developed a cost-effective, user-friendly website designed to highlight Purrfect Pawz Pet Care’s unique services. Key elements of our approach included:
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Website Development: Created a streamlined, service-focused website optimised for easy navigation and customer inquiries.
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Brand Refresh: Designed a new logo that retained brand recognition while appealing to the cat-sitting niche.
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Domain Management: Secured a new domain name closely aligned with the original brand and now manage domain renewals to prevent future disruptions.
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Google Business Integration: Set up a Google Business profile, ensuring the business appears on Google Maps and ranks on the first page of search results.
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SEO & Insights: Implemented search engine optimisation (SEO) strategies, providing monthly performance insights.
“I can’t thank the team enough for making this process so easy and stress-free. Having a professional website and updated brand has made a huge difference for my business. It’s such a relief knowing they handle the technical stuff so I can focus on what I love—caring for cats!”
Conclusion
By addressing Purrfect Pawz Pet Care’s online challenges with a tailored web solution and proactive management, we ensured the business regained its online visibility and continued to grow. The client now enjoys a steady influx of new customers and peace of mind knowing their digital presence is professionally managed.
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